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Tailored AI: Unlocking Business & Government Value with Industry-Specific Models

Dr. Lisa PalmerMarch 24, 202410 min read
10 min read
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As the old adage goes, "the riches are in the niches." In today's fast-changing world, this phrase couldn't be more relevant. With the rise of Artificial Intelligence (AI), organizations are looking for ways to create value and drive efficiency in their specific domains. With my team's focus on Applied AI, I've had the privilege of working with various organizations, from private businesses to government agencies to specialty AI product and services companies, helping them to harness the potential of AI. The common thread across all of them is that they are challenged to implement AI solutions that truly drive value. That's where secondary models come in, making tailored, domain-specific value creation a reality.

Imagine having a personalized assistant that understands the intricacies of your business or organization. This assistant has spent years learning from your industry's best practices, regulatory requirements, and unique challenges. With this expertise, it provides tailored insights and guidance to help you make better decisions, optimize operations, and drive growth.

This is where secondary models come in, making domain-specific, tailored value creation a reality. By capturing the intricacies of your industry, organization, or role, secondary models can help you create significant value and drive real results.

In this post, I explore the power of secondary models, how they work, and the benefits they can bring to your organization. Please don't let this terminology stop you from reading further. I promise that I break it down into accessible and understandable business language.

The "One-Size-Fits-All" AI Solution Is Like Generic Prescription Glasses

Imagine walking into an optometrist's office with a unique prescription that requires a specific lens shape, material, and coating to correct your vision. But instead of getting a customized pair of glasses, the optometrist hands you a pair of generic, off-the-shelf glasses that are supposed to fit everyone.

These glasses might work okay for some people, but they won't provide the same level of clarity and comfort for you, with your specific prescription needs. The frames might be too big or too small, the lenses might not correct your astigmatism, and the coating might not reduce glare from your computer screen.

Similarly, many AI solutions on the market today are like these generic glasses. They're designed to be a one-size-fits-all solution, attempting to solve broad problems with generic algorithms and models. But just like the generic glasses, they often fall short of delivering high-value outcomes because they ignore the unique nuances and complexities of individual industries and organizations.

In contrast, a customized AI solution, like a bespoke pair of glasses, is designed to address the specific needs and challenges of an individual organization or industry. It's tailored to their unique requirements, taking into account their specific data, workflows, and goals. This approach leads to higher-value outcomes, increased efficiency, and better decision-making.

The Power of Secondary Models

Just as in the customized glasses example, imagine having a special kind of AI that's designed just for your industry, your organization, or your role. This AI, called a secondary model, is like an expert in your field, who has spent years learning and understanding the intricacies of your business or mission. Example outcomes that businesses and government entities can drive through the use of these secondary models include:

  • Create customized solutions that address specific pain points and challenges in their industry or organization
  • Drive efficiency and productivity by automating routine tasks and freeing up staff to focus on higher-value work
  • Improve decision-making with AI-driven insights that are tailored to their specific needs and goals
  • Enhance customer experience by providing more personalized and effective services
  • Increase revenue by identifying new business opportunities, optimizing pricing, and improving sales forecasting
  • Reduce costs by streamlining operations, reducing waste, and improving resource allocation
  • Improve compliance by automating regulatory compliance, reducing risk, and ensuring adherence to industry standards
  • Enhance innovation by providing data-driven insights that drive innovation, improve product development, and accelerate time-to-market
  • Improve employee experience by automating routine tasks, providing personalized training, and enhancing employee engagement
  • Drive sustainability by optimizing resource usage, reducing waste, and improving environmental sustainability

The Brain of the System: Secondary Model Engine

At the heart of a secondary model lies the secondary model engine, often referred to as the "brain of the system." This intelligent component is responsible for understanding the intricacies of your industry or organization and using that knowledge to provide valuable insights and guidance.

The secondary model engine is a sophisticated AI system that has been trained on a vast amount of industry-specific data, rules, and best practices. This training enables the engine to develop a deep understanding of the complex relationships between different variables, and to identify patterns and trends that may not be immediately apparent to humans.

Imagine the secondary model engine as a master puzzle solver. It takes in vast amounts of data, identifies patterns and relationships, and then pieces together the insights to provide a complete picture of your business. Examples of content in niched secondary models include:

  • Industry-specific regulations and compliance requirements
  • Best practices and standards for your organization or industry
  • The nuances of your business operations, including workflows, processes, and systems
  • The complex relationships between different data sources and variables

Real-World Examples of Secondary Models in Action

By focusing on the specific needs of individual industries and organizations, secondary models create significant value for businesses and government agencies. Here are a few examples:

  • Financial Services: Capture regulatory requirements, risk management policies, and customer data to facilitate AI-powered solutions for fraud detection, credit scoring, and customer service.
  • Healthcare: Standardize clinical workflows, capture medical knowledge, and integrate with electronic health records (EHRs) to improve patient care and streamline clinical decision-making.
  • Manufacturing: Capture production workflows, quality control procedures, and equipment specifications to optimize production planning, predictive maintenance, and supply chain management.
  • Retail and E-commerce: Standardize customer data, capture business rules, and integrate with inventory management systems to improve customer service and optimize inventory levels.
  • Telecommunications: Capture network infrastructure data, standardize service provisioning, and integrate with billing systems to improve network reliability and enhance customer experience.
  • Insurance: Capture policy information, standardize underwriting rules, and integrate with claims processing systems to improve risk assessment and reduce claims processing time.
  • Education: Standardize curriculum development, capture student data, and integrate with learning management systems to improve student outcomes and optimize resource allocation.
  • Public Safety: Analyze crime patterns, capture incident data, and integrate with emergency response systems to improve response times and enhance public safety.
  • Environmental Agencies: Standardize environmental monitoring, capture data on air and water quality, and integrate with regulatory systems to improve environmental compliance.
  • Transportation Agencies: Optimize traffic flow, reduce congestion, and improve public safety by capturing data on traffic patterns, road conditions, and weather.

A Simplified Explanation of This Technological Approach

The design of such a robust AI system can be broken down into several key components:

  1. Data Collector: Called the data ingestion layer, this part collects information from different sources, like your company's databases, spreadsheets, or even external data providers. It makes sure the data is clean and organized.
  2. Business Context: Known as the secondary model engine, this is the "brain" of the system that understands your specific business and industry. Underpinned by the general intelligence of the AI Models Layer, it uses this knowledge to make sense of the data and provide relevant insights tailored to your organization's needs.
  3. AI Models: The AI Models Layer is the general intelligence of the system. It includes a collection of advanced AI models, each trained to perform specific tasks or provide unique insights. These AI models analyze the data, identify patterns, and generate predictions, recommendations, or answers to complex questions.
  4. Connector: This integration layer connects the system to your existing tools and software, like your CRM system or ERP system. It makes sure the data flows smoothly between systems.
  5. User Interface: This is the part that you interact with. It provides a user-friendly way to access the insights, reports, and recommendations from the system.
  6. Security and Governance: This part ensures that the system is secure, reliable, and compliant with industry regulations. It protects your data and ensures that only authorized people can access the system.

These elements work together to create specific, valuable outcomes. The data collector gathers information, the brain of the system provides context and expertise, the AI models analyze the data, the connector integrates with your existing systems, and the user interface provides insights and recommendations. The security and governance layer ensures that everything runs smoothly and securely. Bottom line, it's like having a customized team of experts working for you, 24/7.

Challenges and Limitations of Secondary Models

While secondary models offer a powerful way to drive value and efficiency in specific domains, their implementation is not without its challenges and limitations. Implementing a secondary model is like building a custom home. It requires careful planning, precise execution, and attention to detail.

One of the primary challenges is the need for high-quality, industry-specific data to train the secondary model engine. This can be a time-consuming and resource-intensive process, particularly for organizations with complex or legacy systems. Additionally, secondary models require ongoing maintenance and updates to ensure they remain relevant and effective. Furthermore, the complexity of secondary models can make them difficult to interpret and explain, which can lead to trust and adoption issues among teams. Finally, secondary models are not a silver bullet, and their effectiveness can be limited by factors such as data quality, model bias, and the complexity of the problem being addressed. Despite these challenges, the benefits of secondary models can be significant, and organizations that carefully plan and execute their implementation can reap substantial rewards.

Getting Started with Secondary Models

Implementing secondary models can significantly enhance the effectiveness and efficiency of AI solutions within your organization by providing context-specific insights and reducing spin-up times. To take advantage of secondary models, follow these steps:

  1. Identify your niche: Determine the specific areas of your organization that require tailored AI solutions.
  2. Partner with experts: Work with AI experts to develop (or buy/tweak) a secondary model that captures the intricacies of your industry or organization.
  3. Integrate with existing systems: Ensure seamless integration with your existing infrastructure, data sources, and workflows.
  4. Monitor and evaluate: Regularly monitor and evaluate the performance of the AI system, making adjustments as needed.

By embracing the concept of the "riches are in the niches" and applying secondary models, businesses and government agencies can create significant value and drive real results in their specific domains.


Dr. Lisa Palmer
Dr. Lisa Palmer

CEO & Co-Founder

Lisa wrote the book on AI adoption, literally. Her Wiley-published research, the largest qualitative study of enterprise AI adoption, shapes the frameworks neurocollective uses to help organizations move past AI ambition into measurable outcomes.

Research, AI Leadership